Production Details
Mbrella Films provided production services for Cover-More’s “Mum on Holiday” TV commercial campaign. We provided Somewhere Nowhere, the film production company behind the TVC, with locations, equipment, crews, and featured cast.
It was a two-day shoot: one day in Chonburi and the second day in Bangkok. The market scene was a set we decorated from scratch.
Production Walkthrough with Producer Rome
Mbrella Films producers Rome and Legyaan break down how we delivered production services for Cover-More’s “Mum on Holiday” campaign.
Cover-More is an Australian travel insurance brand, and the spot was shot across Thailand in two days.
The concept: a couple travelling through Thailand, with Mum as the metaphor for travel insurance. She keeps turning up to keep them safe. She hands over a helmet on the scooter, gives safety advice at the street food stall, and reminds them not to forget the bum bag as their tuk-tuk pulls away from the hotel.
In this talk:
- Working with Australian clients, and why a shared cultural background makes the collaboration run smoothly
- Locations: a floating market, a resort in Chonburi, and an alleyway beside an abandoned building in Bangkok
- The client arrived with the creative and storyboard locked, and we handled the local side
- Crewing every position below the foreign HODs (director, DOP, 1st AD) with local Thai crew
- Why foreign HODs and Thai crew rarely clash: our crew know international workflows inside out
Shooting a commercial in Thailand? Get in touch with a producer.