Production Details
Mbrella Films provided a one-stop production service for Jurassic World: The Experience in Bangkok, Thailand, taking the project from initial idea to finished deliverables.
Mbrella Films split the production into three teams. One produced the activation TVC, one shot the walkthrough films that show visitors what the park is like, and one photographed the key visuals used across marketing, merchandise and social media.
On the creative side, Mbrella Films pitched a director with a deep passion for the Jurassic franchise and built a storyboard around the film series’ most recognisable moments to build anticipation for the park. Because the park is aimed at both local and international audiences, Mbrella Films cast talent from many backgrounds, including American, European and Asian talents.
All post-production was handled at Mbrella Films’ in-house post house, covering scheduling, editing, colour grading and sound mixing.
Production Walkthrough with Producer Lily
How do you make a TV commercial for a theme park built around one of the biggest film franchises ever?
Mbrella Films producers Lily and Legyaan take you behind the scenes of the Jurassic World – The Experience campaign in Thailand.
From one brief, we delivered the full campaign:
- TVC – We pitched a director who loves the Jurassic franchise. The storyboard is built on iconic moments from the films, like ripples in water from a dinosaur’s stomp, to build anticipation for the park.
- Walkthrough films – These show visitors what’s waiting for them inside the park.
- Key visual photography – The stills cover marketing, merchandise and social.
Three teams worked side by side: TVC, walkthrough and photography. The cast included American, European and Asian talent to reach both local and international visitors.
Lily and Legyaan also talk about a growing trend of casting Middle Eastern talent, along with set dressing that reflects the region.
Post-production stayed in-house, covering scheduling, editing, color grading and sound mixing. We take a client’s first idea all the way to final delivery.
Planning to shoot your next TVC campaign in Thailand? Get in touch with a producer.