Production Details
Mbrella Films produced a TV commercial for Owndays, a popular optical retail chain that offers stylish eyewear and sunglasses.
The one-day shoot took place in Bangkok, Thailand, with over 100 crew members.
We also provided full post-production, including a colorist, CG, and Flame artist, as well as key visuals (photo production) and retouched deliverables.
A specially trained chaperone was on set to look after the top-tier talent.
Production Walkthrough with Producer Lily
How do you shoot a contact lens commercial when you can’t show the product?
In this talk, our producer Lily walks through the making of the Owndays campaign starring Lingling Guang. It covers the TVC, social content, and billboards, and how we navigated various challenges.
You’ll hear about:
- Running a pitch with four to five directors and why we chose the “feminine touch”
- Fitting a full shoot into eight hours, all within Bangkok
- Building a flower bed for a star who’s allergic to flowers, using real stems and leaves with fake blooms
- Using a blue screen at a café to add mountains in post
- Preparing for a celebrity shoot: hiring a DP and chaperones who’d worked with her before, researching her preferences, and tapping fan club connections