2025: A Record-Breaking Year for Production
The numbers confirm what the industry already knows: Thailand has solidified its status as a premier global production hub. 2025 was a defining “golden year” for the industry.
- Total Revenue: The industry generated over 7.7 billion THB, the highest ever recorded.
- Total Volume: Thailand hosted 546 international productions.
- Growth Factor: This surge reflects confidence in Thailand’s skilled crews, infrastructure, and government support.
The Driver: The 30% Cash Rebate Incentive
A primary driver for the 2025 surge was Thailand’s competitive incentive program. International productions from major markets like the US, Japan, and France utilized the 30% cash rebate incentive to maximize their budgets.
This program allows filmmakers to access exceptional production value and locations while significantly reducing net costs.
“Not sure if your project qualifies for the 30% rebate? We can assess your eligibility in a brief consultation.”
Major Players & The “Mbrella” Footprint
Thailand is no longer just for commercials; it is the playground for massive franchises. 2025 saw high-profile projects including:
Mbrella Films on the Ground:
We didn’t just watch the growth; we facilitated it. In 2025, Mbrella Films provided production services for major international titles, including:
- Made in Korea (K-drama political, action thriller)
- The Price of Confession (K-drama thriller)
- Zeroh! (TV Commercial Production)
These projects reinforce Thailand’s credibility as a world-class location capable of supporting high-budget, demanding shoots.
Production Breakdown: What is Being Filmed?
While blockbuster films make headlines, the backbone of the industry remains versatile. In 2025, Commercials dominated the market, accounting for nearly half of all productions.
| Production Type | No. of projects |
| Commercials | 262 projects |
| Documentaries | 71 projects |
| TV Shows | 58 projects |
| Music Videos | 51 projects |
| Reality and Competition Shows | 41 projects |
| Long Form Films | 36 projects |
| Series | 19 projects |
| Public Relations | 4 projects |
| Short Form Films | 3 projects |
| Sensitive TV Programmes | 1 projects |
Key Volume Statistics:
- Commercials: 48% (262 projects)
- Documentaries: 13% (71 projects)
- TV Shows: 10.6% (58 projects)
- Long Form Films: 6.6% (36 projects)
Whether for a 30-second spot or a feature film, the infrastructure is scaled to support specific format needs.
Who is Filming in Thailand? (Investment Sources)
The United States remains the dominant investor in the Thai film industry, contributing over 56% of total foreign investment.
| Country | Investment Amount (THB million) |
| United States | 4,344 million Baht |
| Germany | 478 million Baht |
| China | 372 million Baht |
| Singapore | 346 million Baht |
| France | 315 million Baht |
| South Korea | 310 million Baht |
| Hong Kong | 302 million Baht |
| United Kingdom | 234 million Baht |
| India | 193 million Baht |
| Poland | 112 million Baht |
Top 5 Investment Sources (2025):
- United States: 4,344 million Baht
- Germany: 478 million Baht
- China: 372 million Baht
- Singapore: 346 million Baht
- France: 315 million Baht
This diversity highlights Thailand’s ability to cater to various cultural and production standards, backed by highly skilled English-speaking crews.
Conclusion: Capitalize on the Momentum
The statistics from 2025 paint a clear picture: Thailand provides a unique combination of efficient logistics, cinematic landscapes, and financial incentives.
However, the key to accessing these benefits—and navigating the 30% rebate process—is having the right local partner.
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Thailand: The 2025 Location Lookbook
From Alien: Earth to The White Lotus—Access the database of Thailand’s most requested filming locations.
Why are major franchises like Jurassic World and The White Lotus flocking to Thailand? It’s not just the beaches. It’s the versatility. We’ve curated a guide to the specific locations that can double for nearly anywhere in the world—plus the permit requirements for each.
What You’ll Discover:
- 🎥 The “Hidden” Bangkok: Urban locations that double for Tokyo, Hong Kong, or futuristic dystopias.
- 🎥 Restricted Access Zones: How to get permits for National Parks and protected historical sites.
- 🎥 Infrastructure Specs: Which remote locations still have 5G and basecamp accessibility.